Complete the gaps in the text with the words below
Product advertising is an important part of the marketing mix. It пустоaims to increase sales by making a product or service known to a wider пустоaudience , and by emphasizing its positive qualities. A company can пустоadvertise in a variety of ways, depending on how much it wishes to spend and the size and type of audience it wishes to пустоtarget . The different пустоmedia for advertising include television, radio, newspapers, magazines, the Internet and пустоdirect mail. The design and organization of advertising пустоcampaigns is usually the job of an advertising пустоagency .