Заполните пропуски словами из спискаDisplay advertisingDisplay advertising conveys its advertising geotargetingnarrowactivitytowersretargetbehavioral effectadvertisementspopularitycookiesreturnbillboardconsumermessagegraphics visually using text, logos, animations, videos, photographs, or other geotargetingnarrowactivitytowersretargetbehavioral effectadvertisementspopularitycookiesreturnbillboardconsumermessagegraphics . Display advertising is commonly used on social media, websites with slots for geotargetingnarrowactivitytowersretargetbehavioral effectadvertisementspopularitycookiesreturnbillboardconsumermessagegraphics , and in real life. In real life, displace advertising can be a sign in front of a building or a geotargetingnarrowactivitytowersretargetbehavioral effectadvertisementspopularitycookiesreturnbillboardconsumermessagegraphics alongside a highway. The goal of display advertising is to obtain more traffic, clicks, or geotargetingnarrowactivitytowersretargetbehavioral effectadvertisementspopularitycookiesreturnbillboardconsumermessagegraphics for the advertising brand or organization. Display advertisers frequently target users with particular traits to increase the ads' geotargetingnarrowactivitytowersretargetbehavioral effectadvertisementspopularitycookiesreturnbillboardconsumermessagegraphics . Online advertisers (typically through their ad servers) often use geotargetingnarrowactivitytowersretargetbehavioral effectadvertisementspopularitycookiesreturnbillboardconsumermessagegraphics , which are unique identifiers of specific computers, to decide which ads to serve to a particular geotargetingnarrowactivitytowersretargetbehavioral effectadvertisementspopularitycookiesreturnbillboardconsumermessagegraphics . Cookies can track whether a user left a page without buying anything, so the advertiser can later geotargetingnarrowactivitytowersretargetbehavioral effectadvertisementspopularitycookiesreturnbillboardconsumermessagegraphics the user with ads from the site the user visited.As advertisers collect data across multiple external websites about a user's online geotargetingnarrowactivitytowersretargetbehavioral effectadvertisementspopularitycookiesreturnbillboardconsumermessagegraphics , they can create a detailed profile of the user's interests to deliver even more targeted advertising. This aggregation of data is called geotargetingnarrowactivitytowersretargetbehavioral effectadvertisementspopularitycookiesreturnbillboardconsumermessagegraphics targeting. Advertisers can also target their audience by using contextual to deliver display ads related to the content of the web page where the ads appear. Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser's geotargetingnarrowactivitytowersretargetbehavioral effectadvertisementspopularitycookiesreturnbillboardconsumermessagegraphics on investment, or ROI, over untargeted ads.Advertisers may also deliver ads based on a user's suspected geography through geotargetingnarrowactivitytowersretargetbehavioral effectadvertisementspopularitycookiesreturnbillboardconsumermessagegraphics geotargeting. A user's IP address communicates some geographic information (at minimum, the user's country or general region). The geographic information from an IP can be supplemented and refined with other proxies or information to geotargetingnarrowactivitytowersretargetbehavioral effectadvertisementspopularitycookiesreturnbillboardconsumermessagegraphics narrow the range of possible locations. For example, with mobile devices, advertisers can sometimes use a phone's GPS receiver or the location of nearby mobile geotargetingnarrowactivitytowersretargetbehavioral effectadvertisementspopularitycookiesreturnbillboardconsumermessagegraphics towers. Cookies and other persistent data on a user's machine may provide help narrowing a user's location further.