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Why was Murjani’s marketing strategy successful?
- Murjani made new sturdy denim that didn’t wear out.
- Murjani managed to sell his designer jeans even to working cowboys.
- Murjani changed peoples’ attitude toward jeans allying to people’s desire to look fashionable.
- Murjani did not have to work hard to succeed because jeans were already the best trousers in the world.
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