In the marketing research process, firms often gather and analyze secondary data rather than primary data because secondary data

  • Is easier to analyze than primary data
  • Can be more readily adapted to individual needs
  • Is more readily available and less expensive to collect than primary data
  • Provides more detailed information about consumer preferences than does primary data

К сожалению, у нас пока нет статистики ответов на данный вопрос, но мы работаем над этим.