In the marketing research process, firms often gather and analyze secondary data rather than primary data because secondary data
- Is easier to analyze than primary data
- Can be more readily adapted to individual needs
- Is more readily available and less expensive to collect than primary data
- Provides more detailed information about consumer preferences than does primary data
К сожалению, у нас пока нет статистики ответов на данный вопрос,
но мы работаем над этим.