Read a sample presentation and choose the appropriate standard phrases. Good morning ladies and gentlemen! We haven’t all met before so I’d
better introduceremind myself. I’m Mario Loretti from the Marketing Department of
Food and Drinks Corporation. I should say before we start that I hope you’ll
excuse my English; I’m a little out of practice. Anyway, I was talkingI’m going to be talking this morning about a new product which we are planning to launch in
three months’ time: It’s called Frutti, that’s f-r-u-t-t-i, and it’s an orange-
flavoured drink.
Well, I’ll startgo on with the background to the product launch; and then emphasizemove on to a description of the product itself. Finally, I’m going to list some
of the main selling points that we should emphasizestart with in the advertising and
sales campaign. I think if you don’t mind, we’ll leave questions to the endstart with your questions .
Now secondlyfirstly , as you all know, we have had a gap in our soft ­drink product range for the last two years; we have been manufacturing mixed-fruit drinks and
lemon drinks for the last ten years, but we stopped producing orange drinks two
years ago. I think we all agreed that there was room on the market for a
completely new orange-flavoured drink. Secondlyfirstly , the market research indicated
that more and more consumers are using soft drinks as mixers with alcohol so,
in other words, the market itself has expanded. This brings me to my first pointto my next point which is that we have a rather new customer-profile in mind. I must emphasize
that this product is aimed at the young-professional, high-income market. At
this point we must consider the importance of packaging and design, and if you
look at the videoback in a moment, you’ll see that we have completely re-vamped the
container itself as well as the label and slogan. So to go back to my earlier pointmoving on , this is a totally new concept as far as Food and drinks Corporation is
concerned. As you see we are using both the new-size glass bottle and the
miniature metal cans. SecondlyFinally , let’s look at the major attractions of the
product. In spite of the higher price it will compete well with existing
brands. The design is more modern than any of the current rival products, and
the flavour is more natural. It’s low calorie, too.
So just before closing, I’d like to summarize my main pointsto get back a couple of slides again. We have Frutti, a new design concept, aimed at a relatively new age and income group. It’s designed to be consumed on its own, as a soft drink, or to be used as a mixer in alcohol-based drinks and cocktails. It comes in both bottle and can and this will mean a slightly higher selling price than we are used to; but the improved flavour and the package design should give us a real advantage in today’s market. Well, that’s all I have today for the moment. Thank you for listeningI hope you liked it . Now if there are any questions, I’ll be happy to answer them.