Corporate culture refers to the пустоbeliefs and behaviors that determine how a company's employees and пустоtransactions interact and handle outside business пустоmanagement . Often, corporate culture is пустоimplied , not expressly defined, and develops organically over time from the cumulative traits of the people the company hires. A company's culture will be пустоreflected in its dress code, business hours, office setup, employee benefits, turnover, hiring decisions, treatment of clients, client пустоsatisfaction , and every other aspect of operations.Characteristics of Successful Corporate CulturesCorporate cultures, whether shaped пустоintentionally or grown organically, reach to the core of a company’s ideology and practice, and affect every aspect of a пустоbusiness , from each employee to пустоcustomer to public image. The current awareness of corporate culture is more acute than ever.The Harvard Business Review identified six important characteristics of successful corporate cultures in 2015. First and foremost is " пустоvision ": from a simple пустоmission statement to a corporate manifesto, a company’s vision is a powerful пустоtool . For example, Google’s modern and infamous slogan: “Don’t Be Evil” is a compelling corporate vision. Secondly, " пустоvalues ," while a broad concept, embodies the mentalities and пустоperspectives necessary to achieve a company’s vision.Similarly, "practices" are the tangible methods, guided by ethics, through which a company пустоimplements its values. For example, Netflix emphasizes the importance of knowledge-based, high-achieving employees and, as such, Netflix pays its пустоemployees at the top of their market пустоsalary range, rather than through an earn-your-way-to-the-top philosophy. "People" come next, with companies employing and пустоrecruiting in a way that reflects and enhances their overall culture.Lastly, "narrative" and "place" are perhaps the most modern пустоcharacteristics of the corporate culture. Having a powerful narrative or origin story, such as that of Steve Jobs and Apple, is important for growth and пустоpublic image . The "place" of business, such as the city of choice and also office design and architecture, is one of the most cutting-edge advents in пустоcontemporary corporate culture.

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