Read the first part of the article devoted to the psychology of color in marketing. Complete it with words and expressions from the list below.Crafting a logo to represent your business takes a lot of consideration, especially when it comes to color choice. Colors have a psychological influence, so it’s important to choose ones that accurately convey the purpose of your business, as well as elicit the emotions you want your customers to associate with your brand. Understanding the psychology of color can be a пустоvaluable asset for designers and entrepreneurs when choosing brand colors. Choosing the right colors means your audience will instantly know who you are, what you do and what you’re about.Each color speaks to a different aspect of the consumer. Green elicits peace and well-being. Pink is feminine with a touch of luxury. Brown is an earthy color associated with stability.Successful businesses use color meaning and psychology to influence a consumer’s brand experience.What colors work best for you? Just like colors, every brand has a personality of its own, and consumers go after products that match their own personalities. Defining your brand personality helps customers make purchasing decisions, and it helps you target the right people.So, what’s your brand personality? Start by asking yourself these six questions: пустоgender : Is my brand traditionally masculine or feminine? пустоtone : Is my brand playful or serious? пустоtime : Is my brand luxurious or affordable? пустоage : Is my brand modern or classic? пустоenergy : Is my brand youthful or mature? пустоvalue : Is my brand loud or subdued?