Complete the article with words and expressions from the list below.The psychology of logo shapesResearch into consumer behaviour shows us that the average logo is much more important than many companies realise. In fact, research suggests that even a basic element of your logo – its shape – can be enough to influence how people пустоperceive your values, products, and services . пустоremember and recognise your brand , shapes are an important aspect of design, capable of symbolising ideas, expressing moods, and leading the eye. You’re probably aware of countless shapes each day – even though you don’t realise that you’re noticing them. After all, shapes make up everything around us.How can you use shape to influence the thoughts and opinions of your customers through logo design?Even a пустоon a deeper level in graphic design is enough to show us how important different patterns can be to customer perception. Something as simple as using a circle, instead of a square, could be enough to change the way that your target audience thinks and feels about your brand.The simple reason why logo shapes are so пустоhighlight specific industries is that the human brain is hard-wired to memorise, and assign meaning to them. In fact, the way that we process shape is a fundamental aspect of how humans learn things. A distinctive shape remains stored within the banks of your memory long after you’ve seen it. Just think about that iconic Nike swoosh or the Twitter bird.However, there’s more to making the most of shape in logo design than making sure your customers can пустоskilled logo designers . The shapes that you choose also need to пустоgive extra weight to the idea or image you’re portraying . For instance, vertical lines, circles, squares, and triangles all communicate different meanings that пустоconvey the correct messages to your audience can take advantage of.With the right branding experts on hand, you can use your logo shapes to:Symbolise different ideas.Direct the eye from one element to the next.Convey emotion and mood.Create trust and professionalism.Deliver a sense of depth.Connect with your audience пустоjust like fonts and colours .The
psychology of logo shapes often goes far beyond the obvious issues, like
ensuring that your shapes are ready to indicate the right emotions. You’ll also
need to ensure that you’re using the right colours with certain shapes to пустоbasic understanding of the psychology of logo shapes . Some logo
shapes naturally work best when used to пустоcrucial . For
instance, companies that are service-oriented, such as those in the realm of
education, childcare, or charity, might use circles because they represent
warmth and inclusion.
Alternatively,
companies in insurance and finance where trust
is key are more likely to stick with rectangles and squares. That’s because
these businesses need their customers to be able to trust them to deliver a
certain level of reliable service. Selecting squares and rectangles can
reassure potential clients.