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Advertising Pros & Cons (Part 1)
Small business can fail, even with the best products and services on the market, if customers are not aware of the business and its offerings. Advertising is a key component of marketing that involves distributingpromotingattractingconveying a product by communicating with customers through various wayspromotingmediamethods , such as newspapers, TV, radio and the Internet. Advertising can be misleadingconvincingbeneficialreliable for businesses, but it also has some notable drawbacks.
Attracting Customers
The primary purpose of advertising is to give information to customers that will attract them or insistmakeconveypersuade them to purchase products and services. Advertisements can use many different strategies to achieve this goal, such as influencingcallingattractingappealing to the emotions of consumers, drawing comparisons between competing products, and emphasizing how products and services benefit competitorscustomersadvertisersbusinesses . Businesses often advertise sales and special slogansoffersbenefitstargets , like "buy one get one free" promotions, to increase sales. A successful advertising campaigncompanybudgetlogo can increase revenue and profit.