Why print advertising is still effective?

  • Digital media, they found, required much more cognitive effort to comprehend than direct-mail marketing pieces.
  • In fact, many more participants were able to recall the brand name after having been shown a paper advertisement than those who had seen only the digital version.
  • It is effective because it uses physically printed media, such as magazines and newspapers, to reach target consumers, business customers and prospects. Advertisers also use digital media, such as banner ads, mobile advertising, and advertising in social media, to reach the same target audiences.
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