What is tip 3 about?

  • Here are four key metrics you
    should measure at all stages of the display ad funnel.
  • Much like SEM,
    display advertising allows you to target specific customer segments. This means
    you should speak to each of those groups independently, not as if they were one
    and the same.
  • The imagery you
    use should be simple, clutter-free and on-brand. If you’re using photos, make
    sure it encapsulates what your brand is about.
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