What is retargeting in marketing?

  • It is known as behavioral remarketing and it relies on custom segmentation in order to deliver highly relevant ads to your audience.
  • The main goal of a retargeting campaign is to get your customers to re-engage with your product.
  • This would be an ideal case for your retargeting campaign, as you can follow them around with specific ads at the right time in an attempt to get them back on your site and buy the product or service that you’re selling.
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