- Ask questions and elicit an air of mystery by using phrases such
as “beware,” “announcing” and “before it’s too late.”
- Be
bold: As important as the
words you use is how you present them. Use bold lettering and typography
that stands out. But make sure it’s clear to read.
- Just like your
landing pages, PPC ads and any marketing assets: you need a call-to-action.
This can be used in the copy, or you can do what Dropbox did above and recreate
a button-like shape to grab attention. The reason this works is that, as
internet users, we’ve been conditioned to recognize this shape as a button.
Therefore, we’re trained to click on it once we see it.
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