stretching

  • information about
    what consumers want or need
  • the second
    best-selling product or brand in a market
  • the use of a
    well-known person to advertise products
  • using an existing
    name on another type of product
  • when products are
    used in films or TV programs
  • challenger
  • endorsement
  • placement
  • research
  • stretching
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