Read the second part of the article and complete it with words and expressions below. Then write a short paragraph about the meaning of different colors using * Passive Reporting Structures (Look up the grammar reference on page 3). The Psychology of ColorBefore choosing your brand color, it’s important to understand some basics about color. Generally there are two пустоcolour palettes : warm colors and cool colors. Examples of warm colors are reds, oranges, and yellows. Those colors are powerful, simulating, and passionate. They пустоcombinations and derivatives and provide a sense of power and authority. Cool colors are blues, greens, and purples. Cool colors provide a sense of trustworthiness and honesty. Many professional companies use cooler пустоpromote critical thinking when designing their logos and branding to promote sincerity, professionalism, and trust. Understanding color goes far beyond identifying warm colors versus cool colors. Each color has a different effect on the brain. While there are infinite пустоassociate of all the colors, we’ll be focusing on the basic colors and their effects on the brain.What Do the Different Colors Mean?Yellow is a bright and happy color. It can promote memory and focus. Yellow opens the mind and пустоdraws attention to its surrounding elements. Parties, gatherings, and celebrations tend to have yellow in the theme and decorations because yellow creates a hyper and spontaneous mindset. Bright and sunny days are always associated with positive feelings because of the warmth and yellow tones of the sun.Green is very calming and gives a sense of peace and serenity. Many people find nature calming because of the green undertones found in plants, trees, water, insects, and natural habitats. Many doctors’ offices and medial facilities will use green throughout the building to пустоevoke and encourage the patients to relax. Green is also used to show environmental compassion and a general respect for one's community.Blue is also a calming color. It promotes productivity and trust. Blue is a very dependable color. Most people пустоappeal blue with integrity and sincerity; making it an excellent choice for most professional and large corporate branding. As one of the coolest colors, blue is ideal for mobile application icons and layouts. Most applications are designed for productivity, and the cooler colors provide that sense of real motivation and accomplishment.Purple is the color of compassion and spiritually. It combines red and blue to create a nice middle ground between energy and focus.Pink is youthful, fun, and exciting. As a color found in the red family, pink can raise the blood pressure and move people to action. Companies that target younger people may use pink in their branding to show excitement and spontaneity. Think of several toy manufacturers. These companies use bright and fun colors on their packaging to пустоtypes of colours to a younger audience. This is also true for certain packaged foods and snacks as well as different technology products. For several years, manufactures have made special editions of their products in fun colors with the most common of those colors being pink.Red is a high energy color. It inspires action and elevates the heart rate and blood pressure. Red is the most noticeable color and is used for пустоmaintain calmness or to show top priority. Think of stop signs and traffic signals. Red sends a clear message of abruptness and acute attention. Red can also make us feel safe and confident while also creating a sense of responsibility and assertion.Orange is a mix of red and yellow. It stimulates the appetite and promotes good social behavior. This is why most restaurant menus are designed with oranges, reds, and yellows. These colors are all high energy colors, that call for action.White is somewhat of an opposite to the color orange. It encourages focus and minimalism. White forces the mind to declutter and direct attention to a central object. White can also been seen as illusive and mystical. Many news stations use white rooms for interviews to create that sense of mystery and wonder. Product photography is often shot on a white background so the viewer can focus on the product instead of the unnecessary пустоbackground elements .Gray can be an unsettling color. Many people aren’t sure how to feel about it. It’s not quite black, but its not white either. Ethically questionable actions would fall into what is commonly called a gray area. Something that is not technically good but also not technically bad. Gray can also be seen as sleek and durable. Often, designers use a dark gray hue on websites instead of a pure black. Companies such as Apple have made gray into a long lasting and iconic color. Some would consider gray to be timeless and infinite.Black is a restful color that can пустоhigh impact both positive and negative emotions. It’s a very contextual color; the emotions and thoughts evoked by black are dependent on the surrounding objects and images. Black is also a very powerful color that asserts authority and respect. It represents elegance and simplicity. Think of a basic black dress or tuxedo. These articles of clothing are considered to be пустоacceptable and appropriate for any formal occasion. Like gray, black is timeless and dependable.As you can see, color selection is an important part of the design process. As a designer, you have to choose colors that effect the brain in a way that works best for each project.