Заполните пропуски словами из спискаOnline advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to revenuesagenciescontentaffiliatespaywallsdeliverdisruptivepracticesdelivers promotional marketing messages to consumers. Many consumers find online advertising revenuesagenciescontentaffiliatespaywallsdeliverdisruptivepracticesdelivers and have increasingly turned to ad blocking for a variety of reasons.When software is used to do the purchasing, it is known as programmatic advertising.Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online revenuesagenciescontentaffiliatespaywallsdeliverdisruptivepracticesdelivers , and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising revenuesagenciescontentaffiliatespaywallsdeliverdisruptivepracticesdelivers who help generate and place the ad copy, an ad server which technologically revenuesagenciescontentaffiliatespaywallsdeliverdisruptivepracticesdelivers the ad and tracks statistics, and advertising revenuesagenciescontentaffiliatespaywallsdeliverdisruptivepracticesdelivers who do independent promotional work for the advertiser.In 2016, Internet advertising revenuesagenciescontentaffiliatespaywallsdeliverdisruptivepracticesdelivers in the United States surpassed those of cable advertising and broadcast television. In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016. And research estimates from 2019’s online advertising spend puts it at $125.2 billion in the United States, some $54.8 billion higher than the spend on television ($70.4 billion).Many common online advertising revenuesagenciescontentaffiliatespaywallsdeliverdisruptivepracticesdelivers are controversial and, as a result, have been increasingly subject to regulation. Online ad revenues also may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to place their content behind revenuesagenciescontentaffiliatespaywallsdeliverdisruptivepracticesdelivers .