Theory of “Two steps flow of information” means
that:
- Initially the mass communication messages are
spread through quality media and after – through popular media
- Mass communication
messages primarily are received by opinion leaders and then distributed
interpersonally among their relati ves
- Mass communication messages are circulating
initially among elite groups and after – among ordinary people
- Messages are first oppositionally decoded and
secondly – are critically interpreted
К сожалению, у нас пока нет статистики ответов на данный вопрос,
но мы работаем над этим.