What Is Print Media Advertising?

  • It is a form of marketing that uses physically printed media to reach customers on a broad scale. Ads are printed in hard copy across different types of publications such as newspapers, magazines, brochures, or direct mail.
  • It is a targeted, data-driven advertising strategy for reaching consumers in every stage of the buying funnel and moving them from one stage of the buying funnel to the next.
  • It is not physically printed media including newspapers, magazines, posters and billboards and direct mail.
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