Read the article and choose the right word to complete the gaps.
Advertising Pros & Cons (Part 2)
Increasing Brand Awareness
Advertising gives businesses an opportunity to establish a brand and increase brand awareness among customers. Attracting new customers is important, but building a base of reliableloyalresponsibleeffective customers that keep coming back to buy products and services is necessary for a business to succeedsuccessendorsepromote in the long term. Advertisements provide a stage for businesses to use company logos, hoardingssloganspackaginghandbills and other identifying trademarks to build brand recognition and remind customers of the benefits of their products and services to generate repeat business.
Cost
Producing advertisements costs time and money. A single television offerslotcommercialbanner aired during popular TV programs or special events can cost tens of thousands of dollars. Even low-cost advertising methods, such as makingpromotingplacingleaving ads in local newspapers, on local radio programs, and on the Internet, can be costly for small businesses. In addition, there is no guarantee that an advertisement will be successful in generating enoug
h additional revenue to cover the lossespricesbudgetcosts , so advertising can reduce profit. (by Gregory Hamel)